SYSTEM AND METHOD FOR PROVIDING OUTDOOR ADVERTISING EFFECT-MEASURING AND PLANNING SERVICES

摘要

Provided are a system and a method for providing outdoor advertising effect-measuring and planning services. The system comprises a first server and a second server. The first server estimates the size, characteristics, and flow patterns of real-time foot traffic in a predetermined area, and generates information on the real-time foot traffic in the predetermined area including the size, characteristics, and flow patterns of the real-time foot traffic. The second server measures the advertising effects of a target outdoor advertising structure on the basis of the information on the real-time foot traffic in the predetermined area, the type of the target outdoor advertising structure located in the predetermined area, and a visibility index, or plans an advertisement for the target outdoor advertising structure, and provides a client device with the results of advertising effect measurement or advertisement planning services.