MARKETING STRATEGY ESTABLISHING METHOD USING GROUP SENSITIVITY ANALYSIS

摘要

The present invention relates to a marketing strategy establishing method through a group emotion analysis and a marketing method using the same. More specifically, the present invention relates to a marketing strategy establishing method through a group emotion analysis which analyzes a group emotion by dividing an emotion of a population into 18 steps by using big data of the selected population, and establishes a prospective step of the group emotion by using the analysis result so as to change the group emotion of the population to a positive emotion index, thereby maximizing a marketing effect by occurring new purchasing power and an advertisement, and a marketing method using the same.