Apparatus for inducing advertisement competition based on contents preference

摘要

The number of content providers that can provide content to the user terminal is limited based on the content preference of the user and the content analysis result based on the user's content preference is provided to the advertisers so that the advertisement To compete in the priority order. The proposed apparatus includes a content provision channel setting unit for setting a content provision channel according to a mode selection signal for limiting the number of content providers according to a content type and receiving content type information from a limited content provider, A content analyzer for analyzing the multimedia content viewed by the subscriber and outputting the analyzed result, and a content analyzer for analyzing the multimedia content viewed by the subscriber and outputting the analyzed result, A transmission unit for providing the multimedia contents to the terminal of the corresponding subscriber and transmitting the analysis result from the content analysis unit to a plurality of advertiser servers, and a control unit for giving the priority advertisement right to any one of the advertisers through competition between the advertisers .;