The idea wheel-based data generation apparatus of the present invention comprises: a DB management unit for storing and managing data; A VBA (Visual Basic Application) unit for reading data stored in the DB management unit and generating a UI having a groove as a reference position and a wheel formed to surround the groove as an idea wheel; A logical structure unit for setting an XY coordinate system for the idea wheel, dividing the idea wheel in units of sectors based on a set XY coordinate system, and arranging data in units of cells in each wheel included in the sector; And a wheel controller for controlling the idea wheel so that the user can edit the idea wheel displayed on the UI in unit of sector, wheel, and cell.;
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