METHOD FOR PROMOTIONAL INFORMATION PROVISION WITH OPPORTUNITY TO ASSESS EFFECTIVENESS AND ANALYZE POTENTIAL AUDIENCE OF ADVERTISING AND INFORMATIONAL STRUCTURES AND USE OBTAINED INFORMATION FOR AUDIENCE TARGETING AND INDIVIDUAL COMMUNICATION

摘要

FIELD: human vital needs satisfaction.;SUBSTANCE: in this method, a beacon is placed on at least one advertisement carrier, which generates a signal at a given periodicity, beacon signals are recorded by mobile devices of consumers, signals are generated that initiate the transfer of advertising packages to display advertisements on the advertisement carrier. While the mobile device is located in the beacon range, the speed of the mobile device movement and its actual location in space relative to the advertising information structure is determined, the data on the mobile device movement speed and location and its identifier are transmitted to the control device and are used to determine the duration of the mobile devices stay in the beacon range, this duration and the corresponding mobile device identifier are recorded. As these data arrive, the recorded duration of the time interval for the given mobile device staying in the beacon range is compared to the duration of the specified interval recorded earlier and the content of advertising and information materials transmitted to the advertisement carrier, and materials are selected for the transfer based on the comparison results. At that, in the beacon coverage area, each beacon signal and its reception time are recorded in the mobile device and the distance to the beacon is determined to calculate the mobile device movement speed.;EFFECT: increased effectiveness of advertising campaigns and information in general.;2 cl, 1 dwg