INFORMATION PROCESSING DEVICE, INFORMATION PROCESSING METHOD, PROGRAM, AND MARKETING INFORMATION PROCESSING DEVICE FOR CALCULATING PREDICTION DATA ON USE OF APPLICATION PROGRAM BY ONE USER

摘要

To predict with high accuracy what action one specific user will take in the future within an application program.SOLUTION: An information processing device 1 generates a learning model by machine learning using log data indicating the use history of a large number of application programs, applies the learning model to the use history of applications of a specific user, and thereby predicts with high accuracy what action the one specific user will take in the future within an application program. Also, the information processing device 1 selects advertisement suitable for the one specific user on the basis of a predicted probability.SELECTED DRAWING: Figure 1