Marking determination device, purchase / sales support device, marking determination system, purchase / sales support system, marking determination method and program

摘要

PROBLEM TO BE SOLVED: To provide a marking determination device and a marking determination method that are helpful in constructing a purchasing network making the most of a paper based advertising medium.SOLUTION: A marking recognition device 3 according to the present invention includes: image data storage means in which paper medium image data is stored in advance in association with an identification mark; image data acquisition means for acquiring the paper medium image data with the identification mark that is the object of marking determination; paper medium image data identification means for comparing the identification mark of the acquired paper medium image data with the identification mark of the image data stored in the storage means, and identifying the paper medium image data stored in the storage means that matches the acquired paper medium image data; marking information acquisition means for acquiring the marking information of the acquired paper medium image data by processing a difference between two pieces of the paper medium image data; and marking information determination means for determining the meaning of the acquired marking information.SELECTED DRAWING: Figure 2