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Start real-time bidding based on expected bidding revenue
Start real-time bidding based on expected bidding revenue
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机译:根据预期的出价收入开始实时出价
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摘要
An online system provides advertisers with opportunities to bid on presentation of advertisements to a user. Advertisers may bid in real-time on advertisement presentation if the online system determines the expected revenue to the online system from real-time bids is above a threshold value. The expected revenue may be determined based on a probability distribution bids previously placed by advertisers for presenting advertisements to the user or to users with similar characteristics as the user.
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