Statistical information processing unit and statistical information output method

摘要

PROBLEM TO BE SOLVED: To improve the accuracy of evaluating effectiveness of an advertisement, for each media.SOLUTION: A statistical information output apparatus 1 includes: a receiving unit 131 which receives message data including a commodity number for ordering a commodity, from a mobile terminal 2; a storage control unit 132 which controls a storage unit 12 to store commodity numbers included in multiple pieces of message data received by the receiving unit 131; a statistical information generation unit 136 which generates statistical information indicating a relationship between an ordered commodity and media, on the basis of commodity identification information included in the commodity numbers stored in the storage unit 12 and identifying a commodity and media identification information identifying a media where a commodity number is displayed; and an output unit 137 which outputs the generated statistical information.SELECTED DRAWING: Figure 2