Method and apparatus for improving experiences of online visitors to a website

摘要

A computer-implemented method and an apparatus for improving experiences of an online visitor visiting a website detects a website access event. A visitor profile is generated by defining a plurality of attributes related to visitor activities on the website. A data field is allocated to each attribute to configure the visitor profile including a plurality of data fields. Each data field is capable of accommodating a respective fixed number of entries determined based on a temporal threshold value computed to determine a number of entries required for storing of information related to past activities that are relevant to current activity of the online visitor on the website. The visitor profile is dynamically updated based on the current activity. At least one intention of the online visitor is predicted based on a state of the visitor profile selected at a chosen time instant during the current activity of the online visitor.