Augmenting web content to improve user experience

摘要

Approaches presented herein enable gathering time-annotated web interaction and sensor data of web pages to extrapolate responses to a web page and generating an aggregated map indicative of those responses for improving web page user experience. Specifically, time-annotated web page interaction data from an actual web page user is captured and recorded. Also, time-annotated biometric data related to the user's web page interaction is captured and recorded using one or more biometric sensors. An emotional state of the user when viewing defined web page sections is determined based on the time-annotated physical interaction data and biometric data. The emotional states of users over a period of time are aggregated for each web page section to augment the web page sections.