Content targeting with probabilistic presentation time determination

摘要

For targeted presentation of information on a mobile device, a presence of the device is detected at a given time at in a zone. A pause is detected in a movement of the device in the zone. A hangout pattern of the device is predicted. The hangout pattern includes an expected pause duration of the pause. Using the hangout pattern and the detected pause, a time is computed to present a content on the device. The content presented at the time is expected to have a higher than a threshold probability of receiving an input at the device. The content is selected according to the probability of receiving the input. The content is transmitted to the device such that the content is available for presenting at the device at the computed time.