Systems, Methods and Apparatuses To Create Real World Value And Demand For Virtual Spaces Via An Alternate Reality Environment are disclosed. In one aspect, embodiments of the present disclosure include a method, which may be implemented on a system, to generate the virtual world over the physical place in the real world such that, as observed by a human user, the virtual world appears to be visually superimposed over the physical place in the real world. The method can further include determining a lateral position of placement for a virtual object in the virtual world. Multiple vertical positions for placement of the virtual object can be associated with the lateral position where an eye level or near eye level vertical position of the multiple vertical positions is associated with a higher cost than non eye level vertical positions of the multiple vertical positions.
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