Methods and systems for analyzing involuntary eye movements of a human subject are disclosed. The systems may include means for presenting to the human subject visual content, possibly a video footage, in which some visual stimulus with whom the human subject has some form of relationship on a cognitive or sentiment level is embedded. The generation of the combined video footage is such that the stimulus is briefly presented and masked by the following video footage. The duration of the stimulus is made sufficiently long to invoke a neural response beyond a specified threshold that generates respective ocular effect, and sufficiently short to prevent a controlled eye movement by the human subject. Once measured, the involuntary eye movements are analyzed in view of the respective stimulating portions—e.g., their timing and context, to yield an analysis of the human subject relationship towards the objects presented in the visual stimulating portions.
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