COMPUTERIZED SIMULATION OF CROSS ELASTICITY BASED ACTIONABLE PRICING OUTPUTS FOR SINGLE BRAND MULTI-PRODUCT SELLERS

摘要

A computer based decision simulation tool system that includes data storage containing sales data for a plurality of products in a product line of a single brand. The sales data is organized to include quantity sold, selling price and sale date of a product over a period of time, at a predetermined level of temporal granularity. A processor is operatively coupled to the storage, and the processor is configured to execute instructions that when executed cause the processor to retrieve selected portions of the sales data. The processor operates to identify dependencies among products within the product line to generate a cross-product price elasticity that is indicative of percentage change in quantity sold of a focal product with respect to one percentage change in price of a different product in the product line. The process further operates to respond to user inputs to provide visual indications of the cross-product price elasticity.