AUTOMATED MECHANISMS TO RESOLVE EXPLORE-EXPLOIT DILEMMA WITH ADAPTIVE REVIVAL OPPORTUNITIES

摘要

A method including displaying content elements on one or more websites to users. This method can also include tracking impression response data comprising (a) a response of the user to the content element of the content elements displayed on the one or more websites and (b) a time of the response of the user. Additionally, the method can include receiving a request from a first user. The method can further include determining weightings of the content elements based on posterior distributions using the impression response data, as adjusted by a temporal decay factor based on the times of the impression response data for the content elements. The method additionally can include generating the webpage to comprise the selected content element. Other embodiments are disclosed.