An interactive narrative presentation includes a plurality of narrative segments, with a variety of available media content consumer selectable paths or directions, typically specified by a director or editor. The content consumer can select a path or path segment at each of a number of points, e.g., decision points, in the narrative presentation, providing the consumer the opportunity to follow a storyline they find interesting. Each consumer follows a “personalized” path through the narrative. For at least some of the paths, a set of two or more different narrative segments are available, and can be autonomously selected by a system based at least in part on collected information, e.g., demographic information, prior Web browsing history, that characterizes the content consumer. Alternatively or additionally, some or all paths through the narrative may be autonomously selected by a system.
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