Affective response based recommendations

摘要

Described herein are embodiments of systems, method, and computer programs for recommending an experience to a user. In one embodiment, a sensor takes measurements of affective response of the user while the user is exposed to token instances that are instantiations of visual tokens. An eye tracker measures the gaze of the user while the user is exposed to the token instances. A computer calculates, based on the measurements of affective response and measurements of the gaze, values of expected affective response of the user to exposure to instantiations of the visual tokens. These values are utilized to select an experience for the user, such that based on the values, an expected affective response of the user to exposure to token instances corresponding to the selected experience is more positive than an expected affective response of the user to exposure to token instances corresponding to other experiences.