APPLYING A COMPETITIVENESS VALUE IN DETERMINING A CONTENT ITEM TO PRESENT TO A USER OF AN ONLINE SYSTEM

摘要

An online system receives product data from a third party system describing characteristics of a product being offered by a third party system. The online system compares a price of the product being offered by the third party system to prices for the product being offered by other systems. The online system determines a competitiveness value for the product offered by the third party system relative to the other systems. Accordingly, when the online system identifies an opportunity to present a content item to a user, the online system retrieves candidate content items, determines a score for each candidate content item, and adjusts the score of the content item offered by the third party based on the competitiveness value for the product.