CROSSOVER INTERACTIVE MARKING SYSTEM AND METHOD

摘要

A cross-boundary interactive marketing system and a method therefor, in particular, a marketing system for realizing interaction in the real world by means of guidance from a virtual world and a marketing method therefor. The system comprises a server (10), the Internet (20), a portable device (30) of at least one player, and a terminal device (40) of at least one merchant. Each portable device (30) at least has a wireless network transmission module (35), a wireless broadcast module (36), and a positioning module (37). Each terminal device (40) at least has a network transmission module (45) and a wireless broadcast module (46). Thus, the server (10) can mark at least one marketing event of a specific virtual merchant in a virtual world, for the player to discover the corresponding merchant in the real world by means of the positioning module (37) of the portable device (30), from the virtual world, complete the marketing event, and transmit to the server (10), using the wireless network transmission module (35), player data containing positioning information and the completed event, enabling the player to utilize the marketing event instruction from the virtual world, improving the marketing and advertising effect thereof.