Disclosed in an embodiment of the present invention are a rule engine-based rule configuration method, terminal and device, and a storage medium. The method comprises: acquiring tag configuration information inputted by a user; combining the tag configuration information to form a corresponding JS function; generating an executable script from the JS function; loading the executable script to a local database; and if an execution instruction has been received, acquiring the executable script from the local database, and executing the same. The present invention can flexibly configure a rule, requires a simple process of executing the rule, and can realize close integration of a rule in a rule engine with a data source, thereby satisfying market service requirements.
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