DISTRIBUTED NODE CLUSTER FOR ESTABLISHING A DIGITAL TOUCHPOINT ACROSS MULTIPLE DEVICES ON A DIGITAL COMMUNICATIONS NETWORK

摘要

A distributed node cluster architecture within a parallel computing environment provides for the association of individuals and households accessing a communications network through multiple electronic communications devices with a particular digital touchpoint or touchpoints used when communicating on the network. The cluster facilitates the determination of a touchpoint when an individual or household name is determined, or, alternatively, the determination of an individual or household when a touchpoint is received. A persistent linkage of digital touchpoints to individuals or households communicates with an entity resolution system executing at the node cluster to track data pertaining to entities, allowing the coordination of touchpoints with such individual consumers or households over time.