PRODUCT RECOMMENDATION METHOD, APPARATUS, AND DEVICE, AND COMPUTER READABLE STORAGE MEDIUM

摘要

Provided are a product recommendation method, an apparatus and device, and a computer readable storage medium. The method comprises the following steps: when a trigger instruction for recommending a product to be recommended is detected, acquiring, according to the trigger instruction, operation data of a user who has successfully purchased the product to be recommended (S10); calculating, according to the operation data, a prediction score for the likelihood that the user will re-purchase the product to be recommended (S20); recommending the product to be recommended to the user if the prediction score is greater than a preset score (S30). The method calculates a prediction score, according to operation data of a user, for the likelihood that the user will re-purchase a product to be recommended, and determines, according to the prediction score, whether to recommend the product to be recommended to the user, thereby increasing the purchase rate of the product to be recommended, and when applied to a product requiring renewal, increasing the renewal rate of the product.