E-COMMERCE ADVERTISEMENT PROMOTION EVALUATION METHOD BASED ON CONSUMPTION TIMES

摘要

Provided is an e-commerce advertisement promotion evaluation method on the basis of consumption times. The method comprises: when each social platform promotion account forwards a promotion article, updating a two-dimensional code of a public account contained in the promotion article according to an information identification tag corresponding to each social platform promotion account; according to the two-dimensional code of the public account corresponding to each social platform promotion account, counting the amount of user attention and consumption times of a merchant's public account originating from each social platform promotion account within a preset time period; according to the amount of user attention and consumption times of the merchant's public account originating from each social platform promotion account, evaluating each social platform promotion account to calculate an evaluation value; and when the evaluation value of the social platform promotion account is lower than a preset value, generating a warning letter and sending the same to the social platform promotion account. According to the method, the marketing effect of each social platform promotion account is evaluated by dynamically updating the two-dimensional code of the public account, which is advantageous for accurate marketing.