Information pushing method and system, cloud server and information server

摘要

Disclosed is an information pushing method. The method comprises: a cloud server receiving program information from a program server and analyzing program content in the received program information to find available regions in image frames of the program content; the cloud server generating a block information record table for the found available regions; and an information server receiving the block information record table from the cloud server, finding corresponding information to be pushed for identifiers of the available regions in the block information record table according to a preset information association rule, associating the information to be pushed with the identifiers and sending the found information to be pushed to a corresponding playing terminal. Also disclosed are an information pushing system, the cloud server and the information server. By means of the present invention, programs and information pushed by the information server can be played by the playing terminal at the same time, playing time of the programs is not affected, diversified information can be provided for users, and user experience is improved.