METHOD, DEVICE, TERMINAL EQUIPMENT AND MEDIUM FOR GENERATING CUSTOMER RETURN VISIT EVENT

摘要

Provided are a method, a device, terminal equipment and a medium for generating a customer return visit event, applicable to the field of communication technologies. The method comprises: obtaining, according to a buried point code preset in a page, each control triggered by a user in the page (S101); generating a user operation sequence according to a triggering order of each control (S102); obtaining a standard operation sequence that matches the user operation sequence (S103); comparing the user operation sequence with a standard operation sequence to detect whether each control in the standard operation sequence appears in sequence in the user operation sequence (S104); and if each control in the standard operation sequence does not appear in sequence in the user operation sequence, obtaining a login account of the user, and generating a customer return visit event associated with the login account to perform a return visit to the user on the basis of the customer return visit event (S105). By generating a customer return visit event, the scheme realizes a return visit to the user, ensuring that in the follow-up return visits, potential customers can be tracked and retained in time, thereby reducing the churn rate of the customer.