Determining appearances of objects in a virtual world based on sponsorship of object appearances

摘要

#$%^&*AU2019200659A120190221.pdf#####DETERMINING APPEARANCES OF OBJECTS IN A VIRTUAL WORLD BASED ON SPONSORSHIP OF OBJECT APPEARANCES ABSTRACT OF THE DISCLOSURE An online system provides objects for presentation to a user via a virtual world, each object having an organic appearance for display. The online system receives sponsorship requests for sponsoring appearances of one or more objects in the virtual world. A sponsorship request includes information describing a sponsored appearance of an object and a bid amount identifying compensation to the online system for using the sponsored appearance. When presenting an object to a user via the virtual world, the online system selects an appearance for the object from the object's organic appearance and one or more sponsored appearances based on characteristics of the user and bid amounts in the sponsorship requests including the sponsored appearances. The online system then presents the object to a user via the virtual world using the selected appearance.1/4 100 110 Third Party System 130 110 120 110 Online System 140 FIG. 1 140 User Profile Content Action Store Store Logger Action Log 205 210 215 220 Virtual World Object Edge Store Sponsorship Generation Selection 225 Request Store Module Module 230 235 240 Virtual Virtual Web Location Store Server Module Module 255 245 250 FIG. 2