The present invention relates to a system for providing a customized financial consulting service on the basis of a financial consumer's asset information collected through open APIs. More specifically, the present invention relates to a system for providing a customized financial consulting service on the basis of a financial consumer's asset information collected through open APIs, the system being capable of: minimizing the inconvenience of direct input by a financial consumer by retrieving asset and finances-related information of the financial consumer through the open APIs provided from financial institutions such as banks, securities companies, the Financial Supervisory Service and the National Tax Service; recommending customized financial products by analyzing the tendencies of the financial consumer through a survey by which financial tendencies and non-financial tendencies of the financial consumer can be analyzed; and providing a more specialized and customized financial consulting service by searching for a financial planner matched according to an exposed item of the financial consumer for each finances-related field and matching the financial planner with the financial consumer.
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