BRAND PROMOTION PROJECT MANAGEMENT METHOD AND APPARATUS, TERMINAL DEVICE AND STORAGE MEDIUM

摘要

Disclosed are a brand promotion project management method and apparatus, a terminal device and a storage medium. The brand promotion project management method comprises: acquiring project checking and acceptance information, wherein the project checking and acceptance information comprises a project ID, a project channel and at least two current project indexes; acquiring a corresponding KPI evaluation model based on the project channel; acquiring a current KPI value based on the KPI evaluation model and the at least two current project indexes; acquiring a target KPI value of the corresponding brand promotion project based on the project ID; and acquiring a project checking and acceptance result of the brand promotion project based on the current KPI value and the target KPI value. The brand promotion project management method can intuitively and effectively evaluate the accomplishment results of a brand promotion project.