ADVERTISING-SUBSIDIZED SMARTPHONES AND ADVERTISING, SMARTPHONE, AND MOBILE COMMUNICATIONS SYSTEMS AND METHODS

摘要

Computer implemented systems and methods for permanently displaying banner advertisements to a smartphone user, wherein the system provides logic and content to display such advertisements using a process which cannot be disabled by the user, and which does not require actions for the user, and which does not run via a standard-type application which the user would download. The banner ads are constantly displayed and the operating system, and other applications are not presented as full screen applications because the system of the present invention reserves screen space for banner ad placement. In one embodiment, a display driver used by the operating system is configured to reserve banner space on the screen and the "home" application and all other applications are given spatial dimensions representative of the normal viewable area in which those applications use to display information to the user with banner space reserved for display of advertising content.