RFMRecency Frequency Monetary RFM ANALYSIS SYSTEM AND METHOD APPLYING MACHINE LEARNING ALGORITHM

摘要

Disclosed are a method for analyzing RFM applying a machine learning algorithm and a system thereof. According to one embodiment of the present invention, the method for analyzing data performed by the system or analyzing data may comprise the steps of: performing RFM analysis for data; classifying the data into at least one cluster based on an RFM value obtained by performing the RFM analysis; generating a classification rule through the RFM value of the cluster; and providing a recommendation list from the generated classification rule.