RFMRecency Frequency Monetary RFM ANALYSIS SYSTEM AND METHOD APPLYING MACHINE LEARNING ALGORITHM

摘要

An RFM analysis method and system applying a machine learning algorithm are disclosed. According to an embodiment, a data analysis method performed by a data analysis system includes: performing RFM analysis on data; Classifying the data into at least one cluster based on an RFM value obtained by performing the RFM analysis; Generating a classification rule through an RFM value of the cluster; And providing a recommendation list from the generated classification rule.