SYSTEM FOR ADMINISTERING A LOTO GAME ASSOCIATED WITH A TARGETED DIFFUSION SYSTEM OF ADVERTISEMENTS

摘要

The invention relates to a system for administering a lotto game, comprising a computer platform (1) and computer units (2), the computer platform (1) including at least one computer application (11) intended to be loaded or accessed by computer units (2) owned by participants (P), characterized in that it comprises: - at least one computer database of advertisements (13); - at least one computer database of questions (14) relating to the advertisements; and in that the computer platform (1) is set to: - transmit on the portable units (2) of the participants (P) questions from the questions database (14); - receiving answers to questions from the portable units (2) of the participants and, depending on the responses, transmitting to the portable units (2) of the participants advertisements of the computer database of advertisements (13) .