MEASUREMENT OF MULTI-SCREEN INTERNET USER PROFILES, TRANSACTIONAL BEHAVIORS AND STRUCTURE OF USER POPULATION THROUGH A HYBRID CENSUS AND USER BASED MEASUREMENT METHODOLOGY

摘要

System (100, 108, 110), such as a number of servers (108), for obtaining and analyzing data on online user behavior and other activity having regard to Internet connectable user devices, optionally mobile devices, the system being configured to collect (404, 408) data from a plurality of data sources, wherein said collected data includes at least individual user-level data acquired from user devices (104, 104a, 104b, 105, 217, 402) and census-level data (107a, 211) indicating behavior and demographic characteristics across the entire population of users, active devices, or measured services, with said user-level data being preferably collected using at least one user research panel (216) of controlled constitution, further preferably from multiple devices of each participant in the user panel, said collected data being indicative of Internet, content, media, application, and/or device usage, organize (406) the obtained user-level and census-level data into a preferably multivalent categorized data set utilizing an ontological metadata schema, determine an electronic deliverable (112, 206, 416) based on an integration of the user-level data and census-level data wherein census-level data is utilized to calibrate user-level data, the deliverable having a dynamically selectable, preferably user-selectable, scope in terms of a number of interest factors regarding used devices or online behaviors, preferably including application usage, application distribution, content usage, content distribution, application monetization, user demographics, device distribution, device characteristics, device usage, and/or time factors.