Measurement of multi-screen internet user profiles, transactional behaviors and structure of user population through a hybrid census and user based measurement methodology

摘要

#$%^&*AU2020201854A120200402.pdf#####ABSTRACT An electronic system for obtaining and analyzing data on online user behavior and other activity having regard to Internet connectable user devices, the system comprising a number of functionally connected server devices comprising processing device for processing instructions data, memory for storing instructions and other data, and data interface for transferring data, said system being configured to: collect data from a plurality of data sources, said collected data being indicative of Internet, content, media, application, and/or device usage, comprising: individual user-level data acquired from user devices through passive metering, and census-level data indicating behavior and demographic characteristics across the entire population of users, active devices, or measured services, organize the obtained user-level data and census-level data into a categorized data set utilizing an ontological metadata schema, and determine an electronic deliverable based on an integration of the user-level data and census-level data, wherein census-level data is utilized to calibrate user-level data, the deliverable having a dynamically selectable scope in terms of a number of interest factors regarding used devices or online behaviors, wherein: the system is configured to collect said user-level data through one or more master devices of a user having a plurality of user devices, wherein there are a number of other user devices functionally connected to said one or more of said master devices, the usage of said other user devices being measured by the corresponding master devices, the master devices acting as a data collection and connection nodes towards the system; and the system is configured to distinguish, in the analysis resulting in the deliverable, between user-level data originating from different user devices of the plurality of user devices of the user based on device identifiers associated with the user-level data acquired from the user devices.2/7 200 202 204 206 D A T A COLL EC TION DATA PRODUCTION '2216 208 2171 STRUCTURAL STUDY 21_1_CENSUS DATA-_ 210 FIRST USER RESEARCH PANEL NETWORK CENSUS DATA 21 212 DELIVERABLE(S) APP STORE DATA SECOND USER RESEARCH PANEL, WEB UI 214 'VERTO PARTNER PANEL' METADATA Figure 2 300 102 D A USER T A 104a c 104a 0 ATTACHED DEVICE 1 L CONTENT/USAGE L E ATTACHED DEVICE 2 T 104 1- 104 N MASTER DEVICE 1 MASTER DEVICE 2 F 108 L 0 w NETWORK DATA COLLECTION SERVER Figure 3