OFFER PERSONALIZATION ENGINE FOR TARGETED MARKETING OF BRANDED CONSUMER PACKAGED GOODS

摘要

A method including receiving, in a dynamic creative rendering server, a request from a browser or mobile application, the request directed to an ad-creative display, is provided. The method also includes determining an identifier for the mobile device from a publisher website or application accessible to the mobile device, providing the identifier to an advertisement engine, and correlating the identifier with a frequent shopper identification in a lookup table in the advertisement engine, the frequent shopper identification associated with a retailer. The method also includes receiving a playlist including a structured content, processing the structured content and pushing the playlist including the structured content into the browser or mobile application. A system for performing the above method is also provided.