The invention reaches the prefixed aims since it provides a software application, which can be implemented on electronic computing means, configured to carry out an analysis of company sales and of the feedbacks expressed on social networks by potential customers of said company, comprising software tools (1) installed on a remote server, configured to communicate:- with a user interface (2) which can be accessed to by the Web service by any mobile device by means of suitable access credentials;- with a plurality of platforms of social networks (3),- with a company information system (4),said software tools being also configured to carry out the analysis of the acquired data, and to store data and results in dedicated databases (5), characterized in that said software application comprises also data analysis tools (13) based on statistical techniques and on algorithms/sentiment analysis techniques which make use of semantic analysis algorithms.
展开▼
