To provide a visit program planning system making a visit program that a total award amount becomes higher in consideration of a relationship of an account executive and a client, and various circumstances of the client.SOLUTION: A system comprises: a calculation unit calculating award estimation amount J according to the client and visit schedule frequency K on the basis of award amount A, visit frequency B, relationship factor C, client side program factor D, period factor E, industry trend factor F, business ability factor G, and business side program factor H; and a visit program planning unit making a visit program to visit multiple clients on the basis of the award estimation amount J according to the client and the visit schedule frequency K. The calculation unit puts order from the client that the award estimation amount J according to the client is higher, and makes the visit program on the basis of each of the award estimation amount J and the visit schedule frequency K.SELECTED DRAWING: Figure 1
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