Point management apparatus, point management method, point management program, and recording medium for point management program

摘要

To provide a business model that has a mechanism capable of efficiently advertising an information site in a virtual store.SOLUTION: A product information introduction system is configured to: award a point to an introduction source (user) introducing an information site and an introduction destination (friend) receiving an introduction of the information site, respectively; and, when the introduction destination (friend) introduces the information site to other introduction destination (a friend of the friend), award the point even to the introduction source (user). Accordingly, if the information site is introduced, in addition to the introduction source, the point is awarded to the introduction destination and even to an introduction source at source, and thus, the more the information sites are introduced, the more the points are accumulated even in another introduction destination other than the introduction source, which makes an introduction chain easily occur. Therefor, the information site can be efficiently advertised.SELECTED DRAWING: Figure 1