Mutually reinforcing ranking of social media accounts and contents

摘要

A general type weight and an individual weight are determined for each of multiple social media accounts. The general type weight may be based on a social media account type corresponding to the social media account. The method may include encoding a mutually reinforcing relationship between the social media accounts and contents promoted by each of the social media accounts. The mutually reinforcing relationship may be encoded as a promotional link between the social media accounts and a content item of the contents promoted by each of the social media accounts. The method may include calculating a basic link strength for each promotional link, where the basic link strength is based on the general type weight and the individual weight for each social media account of multiple social media accounts, and calculating a mutually reinforcing ranking of the multiple social media accounts and contents based on the basic link strengths.