A method of operating a messaging platform, including: obtaining, for a first profile, a first and a second topic of interest, a first intra-profile (IP) weight for the first topic of interest, and a second IP weight for the second topic of interest; obtaining a first plurality of trending entities for the first topic and a first plurality of intra-topic (IT) weights for the first plurality of trending entities; obtaining a second plurality of trending entities for the second topic and a second plurality of IT weights for the second plurality of trending entities; selecting a subset of the first plurality of trending entities and the second plurality of trending entities based on the first IP weight, the second IP weight, the first plurality of IT weights, and the second plurality of IT weights; and sending content associated with the subset for display to a user of the first profile.
展开▼
