System and method for executing consumer transactions based on credential information relating to the consumer

摘要

Systems and methods are provided for allowing a merchant to provide a consumer with a real-time, personalized offer to execute a consumer transaction in response to evaluating that consumer's credential information. The consumer provides the credential information while, or just before, the consumer selects items to purchase from the website. The credential information provided by the consumer can be a compilation of different information associated with the consumer and may take the form of a score. According to one embodiment of the present invention, a merchant receives credential information relating to a consumer, while the consumer is at that merchant's website. The merchant evaluates the credential information while the consumer remains at the website and makes a real-time personalized offer of goods, services or pricing based at least in part on that evaluation.