The present invention relates to a releasing mechanism, an aerosol generating device, a releasing method, and a smoking producing article. The releasing mechanism comprises: a rotary portion connected to the aerosol generating device rotatably between a first position and a second position, an aerosol-forming substrate and a heating body are relatively movable in a circumferential direction during switching from the first position to the second position; both in the first position and in the second position, the aerosol-forming substrate is in contact with the heating body. By using the releasing mechanism of the present invention, a user is allowed to easily pull out the aerosol-forming substrate from the heating body, and it is convenient to use and also facilitates cleaning of the aerosol generating device by a user.
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