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ESTIMATING TREATMENT EFFECT OF USER INTERFACE CHANGES USING A STATE-SPACE MODEL
ESTIMATING TREATMENT EFFECT OF USER INTERFACE CHANGES USING A STATE-SPACE MODEL
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机译:使用状态空间模型估计用户界面更改的处理效果
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摘要
Examples described herein generally relate to a computer device including a memory, and at least one processor configured to evaluate a change to a user interface. The computer device monitor user interactions with the user interface prior to and after a change to the user interface. The monitoring includes collecting result metric data per user. The computer device divides users into a treated group and a control group based on whether each user engages in a particular interaction. The computer device generates a result metric time series for the treated group and a partitioned result metric time series for the control group. The computer device estimates a conditional distribution of the result metric and a counterfactual behavior using a Bayesian machine learning model based on the result metric time series. The computer device determines a treatment effect of the change to the user interface on the result metric data.
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