SYSTEMS, METHODS AND ARTICLES FOR SELL-SIDE OPTIMIZATION OF CONTENT PLACEMENT IN LINEAR MEDIACASTS

摘要

Systems, methods and articles for automating and optimizing the selling of spots in mediacasts to maximize revenue uplift for sellers or achieve other goals in ways that were previously difficult or impossible. An autonomous proposal optimizer system is provided where sellers can optimize the number of spots to offer to buyers based on various optimization criteria that may be specified by the seller, and subject to constraints imposed by the buyer. The optimized selection of spots to offer may be presented using a heat map that allows the seller to quickly identify the number of spots to offer. The system may then send the proposal to the buyer to allow the buyer to purchase the spots offered in the generated optimized proposal.