Bidding Agent Based on Opportunity Source Correlation to Viewership Data

摘要

A bid management system may review ad auction opportunity parameters including an identification of a source of the ad auction opportunity. The system may determine a correlation between the ad auction opportunity source and source targeting parameters for a campaign and using the determination to inform bid forming logic. The system may consider a correlation between ad opportunity source and media consumption in users where media consumption is known and use the correlation between source and consumption to inform bid forming logic. The ad opportunity source may be an identification of an app whose use generated the ad auction opportunity. The ad opportunity source may be an identification of web browsing activity that generated said auction opportunity.