An electronically facilitated lottery in which the purchaser of a lottery ticket can selectively direct the beneficiary proceeds portion of their ticket purchase price to at least one lottery beneficiary. A ticketing server hosting a ticket database, in communication with a ticket sales system, allows for the sales of lottery tickets with the selection of at least one lottery beneficiary from a plurality of possible lottery beneficiaries being made at the time of sale of the ticket. Following closure of ticket sales, at least one winning ticket can be chosen and the lottery administration system can calculate the allocation of the total sales proceeds of the lottery between the at least one winning ticket and the selected beneficiaries associated with each of the sold lottery tickets.
展开▼
