SYSTEM AND METHOD FOR ASYNCHRONOUS ONLINE ADVERTISEMENT BIDDING USING AN OPEN SOURCE PUBLIC NETWORK OF CURRENT AND PAST USER DATA

摘要

The disclosed systems and methods improve on the current landscape surrounding autonomous “programmatic” advertising. The systems and methods incorporate an open source library that advertising publishers can deploy as an auction clearinghouse, setting a universal timeout and comparing all of the responses before sending the winning bids to the publisher's ad server. As an improvement, the present invention further stores the meta data associated with a winning bid on a specialized network for conducting asynchronous communications. This stored or “historical bid data” is then used to improve the speed, efficiency, profitability, and yield of online advertising. In addition, while traditional methodology for pre-bidding only benefits the publishers, the present invention suggests systems and methods wherein users and publishers may participate and be compensated for providing targeted bid data through either FIAT or cryptocurrency.