METHOD, SYSTEM AND COMPUTER PROGRAM FOR DETERMINING WEIGHTS OF REPRESENTATIVENESS IN INDIVIDUAL-LEVEL DATA

摘要

Computerized method for determining weights of representativeness in individual-level data, wherein the individual-level data comprise for a panel of persons search queries performed by each person of the panel, wherein the panel of persons of the individual-level data is a subset of a predetermined population of persons, wherein reference data comprises the occurrences of the search queries performed by the persons of the population, the method comprising the step of :determining, in a processing means, for each person of the panel the weight of representativeness of this person based on the occurrences of the search queries for this person of a defined set of search queries of the individual-level data and based on the occurrence of the search queries of the same set of search queries in the reference data.