MESSAGE PUSHING METHOD AND APPARATUS, DEVICE/TERMINAL/SERVER, AND COMPUTER-READABLE MEDIUM

摘要

Disclosed are a message pushing method and apparatus, a device/terminal/server, and a computer-readable medium. One particular embodiment of the method comprises: determining a target user receiving a message, and acquiring message pushing parameters corresponding to the target user, wherein the message pushing parameters comprise at least one of the following: the degree of intimacy between a message user and the target user, the degree of interaction expectation of the target user, and the degree of presentation of the message; determining, according to the message pushing parameters, a message to be pushed from among a plurality of messages; and pushing the message to be pushed to the target user. By means of the particular embodiment, the interference with a user is effectively reduced, and the waste of network and server resources is also effectively avoided.